'The General Theory of Employment, Interest and Money' is a groundbreaking work by economist John Maynard Keynes published in 1936 that challenged classical economic theories. It introduced ideas about how aggregate demand influences employment and economic activity, arguing that during times of economic downturns, active government intervention is necessary to stimulate demand and pull economies out of recession. This work is crucial in understanding economic fluctuations during the global economic crisis of the 1930s, as it shifted the focus from supply-side economics to the importance of demand-side factors in economic recovery.