AP European History
A cult of personality is a political phenomenon where a leader uses mass media, propaganda, and other methods to create an idealized and heroic image of themselves. This concept often emerges in authoritarian regimes where the leader is portrayed as infallible and is worshipped by the masses, which can lead to a strong consolidation of power and a suppression of dissent. In the context of the fall of communism, this phenomenon played a crucial role in shaping public perception and loyalty towards leaders, affecting the eventual decline of these regimes.
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