Qualitative Analysis

Definition

Qualitative analysis refers to the process of examining and interpreting non-numerical data, such as words, images, or observations, in order to gain insights and understand patterns or themes.

Related terms

Quantitative Analysis:

This term refers to the process of analyzing numerical data using mathematical and statistical methods.

Data Coding: Data coding is the process of categorizing or labeling different pieces of information in qualitative research for easier analysis.

Grounded Theory: Grounded theory is an approach used in qualitative research where theories are developed based on systematic collection and analysis of data.