American Cinema – Before 1960
A 'movie of the week' refers to a film that is specifically produced for television, often premiering on a particular night of the week, usually aimed at attracting a large viewing audience. These films typically feature well-known actors and are designed to appeal to family or general audiences, providing accessible entertainment that can compete with regular television programming. This format became increasingly popular in the 1970s and 1980s as networks sought ways to draw viewers away from theaters and solidify their audience share.
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