American Cinema – Before 1960

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Movie of the week

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American Cinema – Before 1960

Definition

A 'movie of the week' refers to a film that is specifically produced for television, often premiering on a particular night of the week, usually aimed at attracting a large viewing audience. These films typically feature well-known actors and are designed to appeal to family or general audiences, providing accessible entertainment that can compete with regular television programming. This format became increasingly popular in the 1970s and 1980s as networks sought ways to draw viewers away from theaters and solidify their audience share.

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5 Must Know Facts For Your Next Test

  1. 'Movie of the week' originated in the late 1960s and early 1970s as television networks began to invest in original content to attract viewers.
  2. These films are usually standalone stories, often covering serious themes or social issues, which helped distinguish them from typical TV programming.
  3. Major stars frequently appeared in these films, contributing to their appeal and often reviving or boosting careers during their television run.
  4. The success of 'movies of the week' led to a decline in theatrical attendance, as audiences found it convenient to watch new films from home.
  5. As cable television grew in the 1980s and 1990s, the format evolved but laid groundwork for other forms of made-for-TV movies and specials.

Review Questions

  • How did 'movies of the week' impact television viewing habits during their rise in popularity?
    • 'Movies of the week' significantly changed viewing habits by providing audiences with original content that could be accessed from home. This format offered an alternative to traditional cinema-going, allowing families to enjoy films without the need to travel to theaters. As these films often starred well-known actors and tackled relevant social themes, they attracted a broad demographic, which ultimately helped shift audience preferences towards television as a primary source of entertainment.
  • Discuss the cultural significance of 'movies of the week' in relation to social issues addressed in these films.
    • 'Movies of the week' often tackled serious social issues such as domestic violence, drug addiction, and racial tensions, reflecting and responding to contemporary societal challenges. By doing so, they not only entertained but also educated viewers on important matters, sometimes even prompting public discussions and awareness. This engagement with real-world issues set these films apart from typical lighthearted programming and contributed to their legacy within American culture.
  • Evaluate the long-term effects that 'movies of the week' had on both the film and television industries.
    • 'Movies of the week' had profound long-term effects on both industries by establishing television as a legitimate platform for storytelling. The financial success of these films influenced how networks approached original content creation, leading to higher production values and star-studded casts that blurred the lines between cinema and television. Additionally, this format paved the way for future made-for-TV movies and inspired miniseries that continued to explore complex narratives, ultimately changing how audiences consume visual media today.

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