Story ads are a form of advertising designed specifically for social media platforms that utilize the story format, allowing brands to share engaging and immersive content that disappears after a set period, typically 24 hours. These ads take advantage of the full-screen vertical format, making them visually appealing and ideal for capturing the attention of users as they scroll through their feeds. Story ads leverage the immediacy and authenticity of ephemeral content, creating a sense of urgency and encouraging viewer interaction.
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