Interactive ad formats are types of online advertisements that engage users by encouraging them to interact, click, or respond in some way, creating a two-way communication channel between the advertiser and the consumer. These formats can include elements such as quizzes, polls, games, or augmented reality experiences, all aimed at capturing user attention and fostering a deeper connection with the brand. The evolution of these formats is critical as advertisers adapt their strategies for future advertising landscapes, focusing on user engagement and personalized experiences.
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