FOMO, or Fear of Missing Out, is a psychological phenomenon characterized by the apprehension that one might miss out on rewarding experiences that others are having. This feeling can drive individuals to constantly seek social media updates or events to ensure they are not left out, influencing their behavior and decision-making. In advertising strategies, FOMO can be leveraged to create urgency and encourage consumers to make quick purchasing decisions by highlighting exclusive offers or limited-time promotions.
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