Advertising Strategy
Brand identity refers to the collection of all elements that a company creates to portray the right image to its consumer. This includes the brand's visual elements, such as logos, colors, and typography, as well as its messaging and overall customer experience. A strong brand identity helps differentiate a brand from its competitors and establishes a connection with consumers, making it a critical component in building brand equity, developing effective positioning strategies, and managing the brand over time.
congrats on reading the definition of brand identity. now let's actually learn it.