The Fairness Doctrine was a policy introduced by the Federal Communications Commission (FCC) in 1949 that required broadcasters to present controversial issues of public importance in a balanced and fair manner. This policy aimed to ensure that different viewpoints were represented, especially in political advertising, by mandating that broadcasters provide equal time for opposing perspectives. Its connection to political advertising is significant, as it directly impacted how candidates and issues were portrayed on air, promoting a more equitable discourse in the media landscape.
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