Emotional advertising is a marketing strategy that aims to evoke strong feelings in consumers to influence their purchasing decisions. By tapping into emotions such as happiness, sadness, fear, or nostalgia, brands create a deeper connection with their audience, making the product or service more memorable. This approach can significantly impact consumer behavior and spending by leveraging emotional triggers that lead to impulse buying or brand loyalty.
congrats on reading the definition of Emotional Advertising. now let's actually learn it.