Cookieless tracking refers to methods of tracking user behavior online without relying on traditional cookies, which are small data files stored in a user's browser. This approach has emerged as a response to increasing privacy concerns and regulatory changes, pushing advertisers to find alternative ways to gather insights about user preferences and behaviors while respecting user privacy. The rise of cookieless tracking highlights the need for advertisers to adapt their strategies in a landscape that prioritizes transparency and consumer control over personal data.
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