Subheadline

Definition

A subheadline is a secondary headline that provides additional context or details to the main headline, enhancing the overall message of a press release or media pitch. It serves to grab the reader's attention while also offering a clearer idea of what the content will cover, often elaborating on key points or themes introduced in the main headline.

5 Must Know Facts For Your Next Test

1. Subheadlines typically appear directly beneath the main headline and are usually in a smaller font size or different style to differentiate them.
2. The use of subheadlines can increase the readability of press releases by breaking up large blocks of text and providing visual interest.
3. A well-crafted subheadline can enhance SEO (Search Engine Optimization) efforts by including relevant keywords that can help improve online visibility.
4. Subheadlines are particularly useful in summarizing important details that may not fit into the main headline, offering a quick insight into the content.
5. In media pitches, subheadlines can help emphasize key selling points or unique angles that make the story compelling for journalists and editors.

Review Questions

• How does a subheadline enhance the effectiveness of a press release?
  • A subheadline enhances a press release by providing additional context and clarity that supports the main headline. It helps readers understand the specific angle or details of the story more quickly. This can be crucial in capturing the attention of journalists who may be skimming multiple releases, making them more likely to engage with the content.
• Discuss how subheadlines can impact SEO strategies in press releases.
  • Subheadlines can significantly impact SEO strategies by incorporating relevant keywords that improve search engine visibility. By strategically placing these keywords in subheadlines, writers can help ensure their press releases rank higher in search results. This increased visibility can lead to higher engagement rates and more effective outreach to target audiences.
• Evaluate the importance of using both headlines and subheadlines in media pitches and how they work together to convey a message.
  • Using both headlines and subheadlines in media pitches is essential as they work together to create a cohesive message. The headline captures attention with its bold statement, while the subheadline provides supporting details that clarify and elaborate on the key points. Together, they create an engaging narrative that makes it easier for journalists to grasp the significance of the story quickly, increasing the likelihood of coverage and interest.

Related terms

Headline: The primary title of a press release or media pitch, designed to capture attention and summarize the main point.

Lead Paragraph: The opening section of a press release that gives the essential information, often answering who, what, when, where, why, and how.

Call to Action: A statement designed to provoke an immediate response from the reader, often encouraging them to take a specific action.