Cardstock

Definition

Cardstock is a type of thick paper that is heavier than standard printing paper but lighter than cardboard. It's often used for projects that require durability and sturdiness, making it ideal for packaging design where the presentation and protection of printed materials are crucial.

5 Must Know Facts For Your Next Test

1. Cardstock typically ranges in weight from 65 lb to 130 lb, providing various options for different printing and packaging needs.
2. It can come in various finishes, including matte, glossy, and textured, which can significantly affect the visual impact and tactile experience of a printed piece.
3. Cardstock is often used for business cards, invitations, postcards, and other printed materials that need to stand out or be handled frequently.
4. When designing packaging with cardstock, factors such as folding capabilities, die-cutting precision, and structural integrity are critical to ensure the final product is both attractive and functional.
5. Sustainability is becoming increasingly important, so many printers now offer eco-friendly cardstock options made from recycled materials or sourced from responsibly managed forests.

Review Questions

• How does the weight of cardstock influence its use in packaging design?
  • The weight of cardstock plays a vital role in determining its suitability for various packaging applications. Heavier cardstock provides more durability and protection for items like product boxes or display cards, while lighter options may be better for items that don't require as much strength. Designers need to select the right weight based on the intended use and ensure that the final packaging not only looks good but also effectively protects its contents.
• Discuss how coatings can impact the design choices when using cardstock for print publications.
  • Coatings can significantly enhance both the visual appeal and functionality of cardstock in print publications. A glossy finish may make colors appear more vibrant and enticing, while a matte finish can provide a sophisticated look with reduced glare. Additionally, coatings can improve durability by making the surface resistant to scratches, fingerprints, or moisture. Thus, designers must carefully consider coating options to align with their design goals and the intended use of the printed materials.
• Evaluate how sustainability trends are influencing the selection of cardstock in print publication packaging design.
  • Sustainability trends are greatly impacting how designers select cardstock for print publication packaging. With increasing consumer awareness about environmental issues, there is a growing demand for eco-friendly materials. Designers are now more inclined to choose cardstock made from recycled fibers or sourced from sustainably managed forests. This shift not only helps reduce waste but also enhances brand reputation by appealing to environmentally conscious consumers. Therefore, incorporating sustainable practices into design choices is becoming an essential aspect of modern packaging design.

Related terms

Bleed: The area outside the trim line of a printed piece that extends beyond where the paper will be cut, ensuring that color or images reach the edge without white borders.

Coating: A layer applied to paper or cardstock to enhance its appearance and durability, which can affect the print quality and finish.

Weight: The measurement of paper thickness, usually expressed in pounds (lbs) or grams per square meter (gsm), which helps determine the sturdiness and feel of cardstock.