Social media branding is the process of using social media platforms to create a unique identity and image for a brand that resonates with its audience. This approach focuses on establishing a consistent and engaging presence across various social media channels, ensuring that the brand's message, values, and personality are reflected in all interactions. Effective social media branding helps build trust, loyalty, and recognition among consumers.
congrats on reading the definition of social media branding. now let's actually learn it.