Elaboration Likelihood Model:This model suggests that people engage in either central or peripheral route processing when evaluating persuasive messages.
Cognitive Dissonance Theory:This theory states that people experience discomfort when their beliefs or attitudes conflict with each other, leading them to modify their attitudes.
Social Judgment Theory:This theory proposes that individuals compare incoming persuasive messages to their pre-existing attitudes, creating a range from acceptance to rejection based on perceived discrepancies.