Lewin’s Motivation Conflict Theory

Definition

This theory, proposed by psychologist Kurt Lewin, suggests that individuals are motivated to resolve conflicts that can be categorized into three types: approach-approach, avoidance-avoidance, and approach-avoidance.

Related terms

Approach-Approach Conflict: This occurs when an individual must choose between two equally attractive options.

Avoidance-Avoidance Conflict: This happens when an individual must choose between two equally unattractive options.

Approach-Avoidance Conflict: This arises when one option has both attractive and unattractive aspects.