Asch conformity experiment

Definition

The Asch conformity experiment is a social psychology study conducted by Solomon Asch in the 1950s that aimed to investigate the extent to which individuals conform to group pressure when making judgments or decisions.

Related terms

Conformity:

The act of changing one's behavior or beliefs due to real or imagined group pressure.

Social influence: The process through which individuals' thoughts, feelings, and behaviors are affected by others.

Normative social influence: Conforming to avoid rejection or gain acceptance within a group.