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AP Psychology
Unit 9 – Social Psychology
Topic 9.2
In terms of persuasion techniques, what leads someone to rethink deeply held convictions after listening to a well-reasoned argument by an expert in that field?
Peripheral route persuasion is based on superficial cues triggering quick but temporary attitude changes.
Central route persuasion involves logical arguments and high-thinking effort leading to durable attitude changes.
Operant conditioning molds new responses through rewards or punishments, shaping stable attitudes over time.
Subliminal persuasion manipulates thinking at an unconscious level influencing long-term attitudes unnoticed.
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AP Psychology - 9.2 Attitude Formation and Attitude Change
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Persuasion Techniques
Well-Reasoned Argument
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Cram Mode
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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