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AP Psychology
Unit 9 – Social Psychology
Topic 9.1
How might self-serving bias challenge the validity of self-report measures in psychological studies?
Participants may inaccurately report information in a way that favors their own image or abilities.
Self-serving bias does not affect the recipients of the surveys, only those conducting them.
Due to this bias, participants are always accurate as they want to portray themselves positively.
Participants will intentionally lie on self-report measures due to self-serving bias.
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AP Psychology - 9.1 Attribution Theory and Person Perception
Key terms
Self-Serving Bias
Validity
Psychological Studies
Self-report measures
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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