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AP Psychology
Unit 7 – Motivation, Emotion, and Personality
Topic 7.2
How does Maslow's hierarchy of needs relate to the motivational theory in consumer behavior?
It argues that consumer purchasing decisions are primarily driven by self-actualization.
It shows no connection between a consumer's motivation and their stages of needs.
It proposes that consumers are only motivated by physiological needs.
It suggests that marketing efforts should appeal to the different levels of human needs.
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AP Psychology - 7.2 Specific Topics in Motivation
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Consumer Behavior
Maslow's hierarchy of needs
Motivational Theory
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Cram Mode
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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