How does the cognitive dissonance theory explain the commonly observed phenomenon of post-purchase rationalization? | Fiveable

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How does the cognitive dissonance theory explain the commonly observed phenomenon of post-purchase rationalization?

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AP Psychology - 4.4 Social and Cognitive Factors in Learning

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About Fiveable Blog Careers Code of Conduct Terms of Use Privacy Policy CCPA Privacy Policy

Resources

Cram Mode AP Score Calculators Study Guides Practice Quizzes Glossary Cram Events Merch Shop Crisis Text Line Help Center

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.