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AP Psychology
Unit 4 – Learning
Topic 4.1
Unit 4 – Learning
4.1 Introduction to Learning
mixed difficulty
How is the concept of classical conditioning applied in advertising campaigns?
It reinforces behaviors by providing rewards.
It emphasizes on negative reinforcement to promote purchase.
It utilizes cognitive dissonance to manipulate buyer's choices.
It associates a product with positive feelings or experiences.
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AP Psychology - 4.1 Introduction to Learning
Key terms
Classical Conditioning
Advertising Campaigns
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