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AP Psychology
Unit 1 – Scientific Foundations of Psychology
Topic 1.3
Unit 1 – Scientific Foundations of Psychology
1.3 Defining Psychological Science
mixed difficulty
How does cognitive dissonance theory apply in marketing and advertising?
Advertisers use sound waves undetectable by human ears to influence consumer behavior.
Consumers may change their beliefs to align with their purchasing behavior.
Marketers analyze consumers' dreams to predict buying patterns.
Companies use subliminal messaging in logos and taglines to influence purchases.
Study guides (1)
AP Psychology - 1.3 Defining Psychological Science: The Experimental Method
Key terms
Cognitive Dissonance Theory
Advertising
Marketing
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