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AP US Government
Unit 5 – Political Participation
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How have changes in communication & data management technologies influenced how political parties reach voters?
They've completely abandoned traditional forms of communication like TV ads.
They've adapted methods such as targeted advertising, social media engagement, email marketing, and voter data management.
They've increased focus solely on large-scale public rallies and speeches.
They've reduced emphasis on digital means for more traditional campaigning methods like door-to-door canvassing.
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AP US Government - 5.4 How and Why Political Parties Change
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Political Parties
Data management technologies
Voters
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Cram Mode
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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