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AP US Government
Unit 4 – American Political Ideologies and Beliefs
Topic 4.6
Unit 4
4.6 Evaluating Public Opinion Data
Why do political campaigns often conduct their own private opinion polls?
To manipulate public sentiment by releasing favorable results only.
To gather specific data that can help shape their strategies and messaging.
To predict economic fluctuations that could affect campaign funding.
To ensure they win by altering poll results to favor them.
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AP US Government - 4.6 Evaluating Public Opinion Data
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Political Campaigns
Private opinion polls
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