unit 13 review
Global business ethics and social responsibility are crucial for multinational corporations operating in diverse cultural contexts. This unit explores key ethical frameworks, cultural influences on decision-making, and corporate social responsibility in international business.
The unit covers ethical challenges in global supply chains, environmental sustainability, human rights, labor practices, and anti-corruption efforts. It also examines strategies for implementing ethical standards across multinational organizations and balancing competing stakeholder interests in complex global environments.
Key Concepts in Global Business Ethics
- Ethical relativism suggests moral standards vary by culture and society, while ethical universalism proposes universal moral principles applicable across all cultures
- Stakeholder theory emphasizes considering the interests of all parties affected by business decisions (employees, customers, suppliers, local communities) rather than just shareholder profits
- Triple bottom line framework balances economic, social, and environmental considerations in measuring corporate performance and making business decisions
- Deontological ethics focuses on the inherent rightness or wrongness of actions based on moral rules, while consequentialist ethics judges actions by their outcomes and consequences
- Virtue ethics emphasizes moral character development and ethical decision-making based on virtues like honesty, fairness, and compassion
- Encourages individuals to embody and enact core ethical values in their professional roles and conduct
- Ethical dilemmas arise when different moral considerations conflict, requiring difficult trade-offs and judgment calls in global business contexts
- Codes of conduct establish written standards, values, and guidelines for ethical behavior, decision-making, and practices within organizations operating internationally
Cultural Influences on Ethical Decision-Making
- Cultural dimensions like individualism vs. collectivism, power distance, uncertainty avoidance, and long-term orientation shape ethical norms, expectations, and practices across societies
- Individualistic cultures (United States) prioritize individual rights, autonomy and achievement, while collectivistic cultures (Japan) emphasize group harmony, loyalty and consensus
- High power distance cultures (Mexico) accept hierarchical inequalities and centralized authority, while low power distance cultures (Sweden) value egalitarianism and participative decision-making
- Influences perceptions of leadership ethics, subordinate voice, and organizational justice
- Uncertainty avoidance reflects a society's tolerance for ambiguity and comfort with unstructured, unpredictable situations
- High uncertainty avoidance cultures (Greece) rely on strict rules, planning and expertise, while low uncertainty avoidance cultures (Singapore) are more flexible and open to risks
- Long-term oriented cultures (China) take a pragmatic, future-focused view valuing thrift and perseverance, while short-term cultures (Canada) prioritize quick results, social obligations and respect for traditions
- Ethical decision-making often involves balancing potentially competing cultural values, norms and stakeholder expectations across diverse international contexts
Corporate Social Responsibility in International Context
- Corporate social responsibility (CSR) refers to a company's commitment to managing its social, environmental and economic impacts and contributing to sustainable development and societal well-being
- Encompasses responsible business practices related to human rights, labor standards, environment, anti-corruption and community engagement
- Multinational corporations face heightened CSR expectations and scrutiny given their scale, influence and cross-border impacts on diverse global stakeholders
- CSR approaches range from reactive compliance with minimum legal standards to proactive shared value creation benefiting both the company and society
- Stakeholder engagement involves actively communicating, consulting and partnering with relevant stakeholder groups to understand and address their concerns and expectations
- Includes multi-stakeholder initiatives and dialogue forums to tackle complex global challenges collaboratively
- Sustainability reporting discloses a company's CSR performance, impacts and progress to stakeholders using international frameworks (Global Reporting Initiative)
- Critics argue CSR can be mere "greenwashing" to boost corporate image without substantive changes, while proponents view it as a business imperative for long-term success and legitimacy
- Contextual factors like institutional voids, civil society activism, and socio-economic needs shape CSR priorities and strategies in different international markets
Ethical Challenges in Global Supply Chains
- Global supply chains involve coordinating worldwide flows of goods, services, information and finances across fragmented production networks and trading relationships
- Ethical risks arise from complex, opaque multi-tier supplier networks spanning countries with weak regulations, institutional capacity and governance standards
- Common supply chain ethics issues include worker exploitation, unsafe conditions, environmental degradation, and human rights abuses
- High-profile scandals have exposed forced labor, child labor, excessive overtime and negligent safety practices in suppliers of major global brands
- Responsible sourcing practices involve setting supplier codes of conduct, auditing and monitoring compliance, building supplier capacity, and partnering with industry and civil society groups
- Traceability challenges complicate verifying ethical practices and origins of raw materials and intermediate inputs across sprawling supply chains
- Blockchain technology offers potential for enhanced transparency and accountability in supplier management and provenance tracking
- Purchasing practices of lead firms, like aggressive price negotiations, short lead times and last-minute order changes, can exacerbate supplier ethical violations in meeting buyer demands
- Power imbalances between global buyers and local suppliers inhibit effective resolution of supply chain ethics issues, requiring collaborative multi-stakeholder efforts
- Governments are imposing supply chain due diligence and reporting requirements to combat forced labor and increase visibility of corporate supply chain practices
Environmental Sustainability and Global Business
- Growing ecological crisis, including climate change, biodiversity loss, pollution and resource depletion, creates material risks and ethical imperatives for global businesses
- Direct environmental impacts of multinational firms stem from natural resource consumption, waste and emissions in worldwide operations and supply chains
- Indirect environmental impacts occur through financing high-carbon industries, influencing consumer behavior and shaping public policies and institutions
- Linear "take-make-waste" production models deplete finite resources and overwhelm natural systems, necessitating a shift to circular economy principles
- Circular approaches prioritize regenerative design, renewable inputs, product life extension, and recycling to decouple economic growth from resource use
- Sustainable innovation and clean technologies (renewable energy, green chemistry, biomimicry) offer opportunities for firms to create value while reducing environmental footprint
- Robust environmental management systems, science-based emissions reduction targets, and sustainability governance structures demonstrate corporate commitment to environmental stewardship
- Greenwashing, or misleading environmental claims and symbolic actions without meaningful impact, undermines credibility and progress on sustainability issues
- Planetary boundaries framework defines a safe operating space for business and humanity across nine critical Earth system processes to avoid catastrophic tipping points
Human Rights and Labor Practices Across Borders
- Universal Declaration of Human Rights and ILO fundamental conventions establish global standards for human dignity, equality and decent work that businesses have a responsibility to respect
- Multinational firms impact human rights directly through their treatment of workers, communities and consumers, and indirectly through their business relationships and economic influence
- Common business human rights abuses include forced labor, human trafficking, child labor, discrimination, poor working conditions, and suppression of freedom of association and collective bargaining rights
- Extractive industries, agriculture, garments and electronics manufacturing are high-risk sectors for labor exploitation
- UN Guiding Principles on Business and Human Rights outline corporate responsibility to respect human rights, conduct due diligence, and provide remedy for abuses
- Human rights due diligence involves assessing actual and potential impacts, integrating and acting on findings, tracking responses, and communicating performance
- Access to remedy remains a persistent challenge, with barriers like weak judicial systems, corporate legal tactics, and power imbalances preventing effective grievance resolution for affected workers and communities
- Respecting labor rights requires upholding standards on wages, hours, safety, non-discrimination and social dialogue across global operations and supply chains
- Includes preventing precarious work arrangements and ensuring living wages and freedom of association
- Engagement with workers, trade unions and labor rights organizations is critical for understanding and addressing workplace issues in different national contexts
Corruption and Bribery in International Business
- Corruption, or abuse of entrusted power for private gain, distorts markets, undermines institutions, and erodes public trust and ethical business culture
- Bribery, or offering or accepting improper payments for business advantages, is a prevalent form of corruption in international trade and investment
- Can include cash, gifts, entertainment, kickbacks, facilitation payments and political contributions
- Sectors with high corruption risks include construction, defense, extractives, and healthcare given government touchpoints and opaque deal-making
- Foreign Corrupt Practices Act (US) and OECD Anti-Bribery Convention prohibit bribing foreign officials, with extraterritorial reach and hefty penalties for violations
- Effective anti-corruption compliance programs include clear policies, training, reporting channels, third-party due diligence, and tone from the top
- Requires customizing to local cultural norms and business practices while upholding global ethical standards
- Transparent procurement practices, civil society monitoring, and multi-stakeholder initiatives (Extractive Industries Transparency Initiative) combat public sector corruption
- Facilitation payments to speed up routine government actions remain ethically fraught and legally risky despite some allowances under anti-bribery laws
- Corruption enables other unethical business practices like money laundering, tax evasion, organized crime and environmental crime, compounding its societal harms
Implementing Ethical Standards in Multinational Corporations
- Tone from the top and ethical leadership are critical for embedding ethics in corporate purpose, values, strategy and culture across global operations
- Centralized ethics and compliance functions oversee design and implementation of ethics programs, investigation of misconduct, and reporting to executive leadership and the board
- Requires authority, independence, and resources to effectively identify and mitigate global ethics risks
- Ethics codes and policies must be clearly communicated, trained on, and enforced consistently across geographies, business units and hierarchical levels
- Should be available in local languages and tailored to cultural contexts while upholding non-negotiable global commitments
- Recurring ethics training reinforces standards, builds awareness and ethical reasoning skills, and surfaces gray areas and emerging challenges
- Includes general onboarding and refreshers as well as targeted training for high-risk roles and regions
- Confidential, accessible speak-up channels and robust non-retaliation policies encourage employees to report ethical concerns without fear
- Requires timely, thorough investigations and fair, consistent disciplinary action to build trust
- Performance management and incentive systems should reward ethical conduct and avoid pressures or temptations for unethical behavior in meeting targets
- Hiring and promotion practices should screen for character and emphasize ethical competencies and accountability alongside other qualifications
- Ongoing monitoring through employee surveys, audits, and data analytics proactively identifies gaps and risks in the ethical culture and controls
- External stakeholder engagement provides insights for improving and aligning ethics programs with societal expectations in diverse global contexts