Gradient descent is a powerful optimization algorithm used to minimize cost functions in machine learning and other fields. It works by iteratively moving in the direction of steepest descent, updating parameters until convergence or a maximum number of iterations is reached. The algorithm comes in various forms, including batch, stochastic, and mini-batch gradient descent, each with its own trade-offs. Challenges like learning rate sensitivity and local minima exist, but optimization tricks like momentum and adaptive learning rates can improve performance.