Types of News Leads to Know for Intro to News Reporting

Understanding different types of news leads is crucial for effective writing. Each lead serves a unique purpose, helping to engage readers and convey essential information. From summary to shock leads, mastering these techniques enhances storytelling in journalism.

  1. Summary Lead

    • Provides the essential information of the story in a concise manner.
    • Answers the who, what, when, where, why, and how in the first sentence.
    • Sets the tone for the rest of the article, allowing readers to quickly grasp the main point.
  2. Anecdotal Lead

    • Begins with a brief story or personal experience related to the main topic.
    • Engages readers emotionally and draws them into the narrative.
    • Often used to humanize a larger issue or topic, making it relatable.
  3. Question Lead

    • Starts with a provocative question to pique the reader's interest.
    • Encourages readers to think critically about the topic before providing answers.
    • Can be effective in drawing attention but should be used sparingly to avoid sounding gimmicky.
  4. Quote Lead

    • Opens with a compelling quote from a key figure or expert related to the story.
    • Adds credibility and can provide insight or a unique perspective on the topic.
    • Should be relevant and impactful to set the stage for the article.
  5. Descriptive Lead

    • Paints a vivid picture of a scene or event to immerse the reader in the story.
    • Uses sensory details to create a strong visual or emotional impact.
    • Effective for setting the mood and context before delving into the main points.
  6. Contrast Lead

    • Highlights a stark difference between two ideas, events, or situations.
    • Engages readers by presenting conflicting perspectives or outcomes.
    • Useful for emphasizing change or the significance of a particular issue.
  7. Delayed Lead

    • Withholds the main point or key information until later in the article.
    • Builds suspense and encourages readers to continue reading for the resolution.
    • Often used in feature stories or complex narratives to create intrigue.
  8. Narrative Lead

    • Tells a story in a chronological manner, drawing readers into the unfolding events.
    • Focuses on characters and their experiences, making the story more engaging.
    • Allows for a deeper exploration of the topic through storytelling techniques.
  9. Shock Lead

    • Opens with an unexpected or startling fact or statement to grab attention.
    • Aims to provoke a strong emotional reaction from the reader.
    • Should be used judiciously to avoid sensationalism and maintain journalistic integrity.
  10. Statistical Lead

    • Begins with a striking statistic or data point relevant to the story.
    • Provides a factual basis that can lend authority to the article.
    • Effective for highlighting trends or significant issues backed by research.


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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.