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Every conversation you have follows predictable patterns that communication scholars have mapped out for decades. These theories explain why you feel uncomfortable when someone stands too close, how relationships deepen over time, and what drives you to look someone up on social media before meeting them. For your exam, you'll need to identify these mechanisms and apply them to real-world scenarios.
Don't just memorize theory names and definitions. Instead, understand what problem each theory solves: some explain relationship development, others focus on meaning-making, and still others examine how we interpret behavior. When you can categorize theories by their core function, you'll handle any compare-and-contrast question or scenario-based prompt.
These theories answer a fundamental question: How do strangers become intimates? Each one identifies different mechanisms that drive relationships forward or hold them back.
Developed by Altman and Taylor, this theory argues that self-disclosure drives intimacy. Relationships develop as people reveal increasingly personal information in layers, moving from surface topics (where you're from, your major) to core vulnerabilities (fears, deep values). Think of it like peeling an onion: the outer layers are broad and shallow, while the inner layers are narrow and deeply personal.
Berger and Calabrese proposed that uncertainty motivates communication. In initial interactions, you're driven to gather information about strangers so you can predict their behavior and reduce your anxiety.
There are three information-seeking strategies:
High uncertainty inhibits liking. The more unpredictable someone seems, the less comfortable you feel. This explains why people research others before dates or job interviews.
This theory treats relationships like a cost-benefit analysis. You pursue connections where rewards (companionship, emotional support, fun) outweigh costs (time, emotional labor, stress).
Two key concepts make this theory work:
Compare: Social Penetration Theory vs. Uncertainty Reduction Theory: both explain early relationship development, but SPT focuses on what we share (self-disclosure depth) while URT focuses on what we seek (information to reduce anxiety). If asked about first impressions, use URT. For relationship deepening over time, use SPT.
These theories examine how we make sense of others' behavior. They explain the mental processes behind our reactions, including why the same action can feel flattering from one person and creepy from another.
Burgoon's theory starts from the idea that we hold implicit expectations for others' behavior based on social norms, relationship type, and context. You expect a certain amount of personal space from a stranger, a certain tone from a professor, a certain response time from a friend.
We constantly explain behavior. When someone acts in a noticeable way, you automatically assign a cause. These causes fall into two categories:
Two common biases distort this process:
Festinger's theory explains what happens when your beliefs, attitudes, or behaviors contradict each other. That contradiction creates psychological discomfort, and you're motivated to resolve it.
There are three main reduction strategies:
Post-decision dissonance is especially common. After making a tough choice, you convince yourself you chose correctly by emphasizing the positives of your choice and downplaying the negatives.
Compare: Attribution Theory vs. Cognitive Dissonance Theory: both involve mental interpretation, but attribution explains how we judge others' actions while dissonance explains how we reconcile our own inconsistencies. For exam questions about conflict or misunderstanding, attribution errors are your go-to. For questions about attitude change or persuasion, use dissonance.
These theories focus on how meaning is constructed through interaction. Rather than treating communication as simple information transfer, they emphasize that reality itself is created through symbols, language, and coordinated conversation.
Rooted in the work of George Herbert Mead, this theory argues that meaning emerges from interaction. Objects, words, and gestures have no inherent meaning. A raised fist could mean solidarity, anger, or victory depending on the social context in which it's used.
Pearce and Cronen's theory proposes that communication creates social reality. You don't just exchange information; you actively construct the situations you're in through your conversational choices.
Meaning is shaped by multiple hierarchical levels:
A key insight of CMM is that coordination doesn't require agreement. Two people can interact smoothly while holding completely different interpretations of what's happening. You might think a conversation is casual catching-up while the other person thinks it's a reconciliation.
Compare: Symbolic Interactionism vs. CMM: both emphasize meaning-making, but SI focuses on how symbols acquire meaning through social consensus, while CMM focuses on how conversations unfold through layered contexts. SI is broader and more foundational; CMM is more specific to conversational dynamics.
These theories examine how we adjust communication based on who we're talking to and where. Effective communication isn't one-size-fits-all. You constantly modify your approach based on social dynamics and the communication channel you're using.
Giles's theory identifies two core strategies:
One important caution: over-accommodation backfires. Excessive adjustment, like speaking loudly and slowly to an elderly person who hears perfectly fine, comes across as patronizing and damages rapport rather than building it.
Walther's theory challenges the assumption that online relationships are inherently shallower than face-to-face ones. The central claim is that online relationships can match offline depth, just through different means.
Compare: Communication Accommodation Theory vs. SIPT: CAT explains face-to-face adjustments based on social identity, while SIPT explains online adaptations to compensate for missing cues. Both involve strategic modification, but CAT is about social dynamics and SIPT is about channel limitations.
| Concept | Best-Fit Theory |
|---|---|
| Relationship development/deepening | Social Penetration Theory, Uncertainty Reduction Theory |
| Cost-benefit calculation in relationships | Social Exchange Theory |
| Interpreting unexpected behavior | Expectancy Violations Theory |
| Explaining others' actions | Attribution Theory |
| Internal attitude conflict | Cognitive Dissonance Theory |
| Language and symbol use | Symbolic Interactionism |
| Conversational meaning construction | Coordinated Management of Meaning |
| Adjusting communication style | Communication Accommodation Theory |
| Online relationship formation | Social Information Processing Theory |
Both Social Penetration Theory and Uncertainty Reduction Theory address early relationship stages. What specific mechanism does each one emphasize, and when would you apply each on an exam?
If someone receives a compliment from a stranger that feels creepy but the same compliment from a crush feels flattering, which theory best explains this difference, and what key concept is at work?
Compare Attribution Theory and Cognitive Dissonance Theory: How does each explain the mental processes involved when someone's behavior doesn't match your expectations?
A student adjusts their vocabulary when talking to professors versus friends. Which theory explains this, and what would we call it if they deliberately used more slang around professors to emphasize their student identity?
An exam question asks you to explain how meaningful relationships can develop through text messaging despite the absence of nonverbal cues. Which theory provides your framework, and what is its central argument about time?