Journalistic integrity is crucial for maintaining public trust in media. Conflicts of interest can arise when personal, financial, or professional interests interfere with objective reporting. Journalists must strive for objectivity, impartiality, and transparency to uphold ethical standards. Historical context and real-world examples highlight the importance of addressing conflicts of interest. Best practices include establishing clear codes of ethics, disclosing potential conflicts, and maintaining editorial independence. Adhering to these principles helps preserve media credibility and fosters a well-informed society.