Getis-Ord gi* is a spatial statistical technique used to identify clusters of high or low values in geographic data, specifically through analyzing point data in a way that highlights statistically significant spatial patterns. This method is particularly valuable in geographic information systems (GIS) as it helps researchers understand spatial relationships and make informed decisions based on the distribution of data points. The technique assesses the degree to which a location's value is higher or lower than expected in relation to its neighbors, thus providing insights into spatial trends.