🧸us history – 1945 to present review

Make love, not war

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

'Make love, not war' is a slogan that emerged during the 1960s, encapsulating the anti-war sentiment of the time and promoting peace and love as opposed to violence and conflict. This phrase became emblematic of the counterculture movement, which sought to challenge mainstream values, particularly in relation to the Vietnam War. It represented a shift in societal attitudes, emphasizing personal freedom, sexual liberation, and the belief that peaceful coexistence was preferable to military aggression.

5 Must Know Facts For Your Next Test

  1. 'Make love, not war' was popularized during protests against the Vietnam War and became a rallying cry for those advocating for peace and social change.
  2. 'The slogan was often used in songs, art, and literature during the 1960s, symbolizing a broader cultural shift towards non-violence and love as responses to societal issues.'
  3. 'The phrase highlighted the generational divide of the time, as younger Americans challenged their parents' views on war, authority, and personal freedoms.'
  4. 'Many events associated with this movement included large-scale music festivals like Woodstock in 1969, which celebrated peace and love amidst a backdrop of political turmoil.'
  5. 'The slogan continues to resonate today as a symbol of anti-war sentiment and has been invoked in various social justice movements since the 1960s.'

Review Questions

  • How did 'make love, not war' reflect the values of the counterculture movement during the 1960s?
    • 'Make love, not war' encapsulated the essence of the counterculture movement by advocating for peace over violence. It expressed a rejection of traditional societal norms that glorified militarism and instead promoted personal freedom and sexual liberation. This mantra aligned with other counterculture ideals that emphasized communal living, artistic expression, and a focus on spiritual fulfillment outside mainstream society.'
  • In what ways did the anti-war movement utilize 'make love, not war' to mobilize protests against the Vietnam War?
    • 'The anti-war movement effectively used 'make love, not war' as a unifying slogan to rally people around the cause of peace during protests against the Vietnam War. Activists employed this phrase to highlight the human cost of war while promoting messages of love and community. It helped create a strong visual identity for protests through posters, songs, and speeches that resonated with those disillusioned by government actions.'
  • Evaluate the lasting impact of 'make love, not war' on contemporary social movements and its relevance today.
    • 'The enduring appeal of 'make love, not war' lies in its universal message advocating for peace and compassion over conflict. Contemporary social movements continue to draw inspiration from this slogan in their campaigns for social justice, environmental activism, and anti-war initiatives. Its relevance today is evident in protests against military interventions and calls for global harmony, proving that its message transcends generations while reminding us that love can be a powerful catalyst for change.'