The introduction and statement of representation is a crucial part of cease and desist letters, providing a clear overview of the sender's legal rights and the basis for the demand being made. This section typically outlines the sender’s trademark rights, explains the relevance of the mark in question, and asserts their intention to protect their intellectual property. It sets the tone for the letter, establishing the seriousness of the situation while also presenting the sender as a legitimate party seeking resolution rather than confrontation.
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