™️trademark law review

GTLDs

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

gTLDs, or generic Top-Level Domains, are a category of top-level domains in the Domain Name System (DNS) that are not tied to a specific country or geographic location. These domains are often used for various purposes, including commercial, organizational, or personal websites, and they include familiar extensions like .com, .org, and .net, as well as newer options such as .app and .tech. The emergence of gTLDs has transformed the domain registration landscape, providing more choices for individuals and businesses when establishing their online presence.

5 Must Know Facts For Your Next Test

  1. gTLDs have expanded significantly since the launch of new gTLD programs by ICANN in 2013, resulting in thousands of new domain extensions being available.
  2. While .com remains the most popular gTLD, newer gTLDs target specific industries and interests, allowing businesses to better align their web presence with their brand.
  3. Registration for gTLDs is open to anyone, making them accessible for individuals, startups, and large corporations alike.
  4. The introduction of gTLDs has also raised issues related to trademark protection and domain disputes, leading to increased use of UDRP proceedings for resolving conflicts.
  5. gTLDs can enhance SEO and branding opportunities by allowing companies to choose a domain that reflects their products or services more directly.

Review Questions

  • How do gTLDs differ from ccTLDs in terms of their purpose and usage?
    • gTLDs differ from ccTLDs primarily in their geographical relevance and usage. While gTLDs are generic and not linked to any specific country, allowing for broader global use, ccTLDs are specifically designated for individual countries or territories. This distinction means that businesses targeting a global audience may prefer gTLDs like .com or .tech, whereas businesses focused on local markets may choose ccTLDs to signal their regional presence.
  • What role does ICANN play in the regulation and management of gTLDs?
    • ICANN plays a crucial role in the regulation and management of gTLDs by overseeing the allocation and registration processes. It establishes policies for the introduction of new gTLDs, ensuring they meet certain criteria before they can be launched. Additionally, ICANN facilitates dispute resolution mechanisms such as the UDRP for trademark conflicts related to domain names under gTLDs. Their oversight ensures a stable and secure domain name system that accommodates both innovation and protection for trademark rights.
  • Evaluate the impact of the expansion of gTLDs on trademark law and dispute resolution mechanisms.
    • The expansion of gTLDs has significantly impacted trademark law by creating new opportunities for brand differentiation while also increasing the potential for trademark infringement. As more domains become available, companies face greater challenges in protecting their trademarks from misuse in these diverse online spaces. This scenario has heightened the importance of dispute resolution mechanisms like the UDRP, as trademark owners seek to assert their rights against those who register similar or identical domain names. The situation reflects an evolving landscape where trademark protection needs to adapt to the growing complexity introduced by an abundance of gTLD options.