The doctrine of foreign equivalents is a legal principle used in trademark law that requires trademarks to be evaluated based on their meaning in other languages. This doctrine helps ensure that a mark that may be deemed descriptive or generic in a foreign language is treated similarly in the United States, even if the mark is not immediately understood by English speakers. By taking into account the meanings of words in other languages, this principle helps prevent registration of marks that could mislead or confuse consumers.
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