QLED, or Quantum Dot Light Emitting Diode, is a display technology developed by Samsung that enhances the color and brightness of LED TVs by using quantum dots. This technology allows for improved picture quality with vibrant colors and deeper blacks, making it a popular choice among smart TVs and internet-connected devices. QLED TVs also support HDR (High Dynamic Range), which contributes to a more dynamic viewing experience by allowing a wider range of brightness levels.