key term - Direct broadcast satellite (dbs)

Definition

Direct broadcast satellite (DBS) is a technology that transmits satellite television programming directly to viewers' homes via satellite signals. This system allows consumers to receive a wide range of channels and services without the need for traditional cable lines, making it a popular alternative for accessing television content, particularly in rural or underserved areas. DBS has transformed how audiences consume media by providing high-quality video and audio, along with interactive features and diverse programming options.

5 Must Know Facts For Your Next Test

1. DBS systems operate by receiving signals from satellites in geostationary orbit, which are positioned approximately 22,236 miles above the Earth's equator.
2. DBS services typically offer a larger selection of channels compared to traditional cable providers, often including premium networks and regional programming.
3. The introduction of DBS technology in the 1990s allowed for the rapid growth of the satellite television market, leading to increased competition with cable providers.
4. Many DBS providers also offer additional services such as digital video recording (DVR), on-demand content, and interactive features, enhancing the viewing experience.
5. DBS requires a clear line of sight to the satellite for optimal signal reception, meaning that physical obstructions like trees or buildings can impact service quality.

Review Questions

• How does direct broadcast satellite technology change the way viewers access television programming compared to traditional methods?
  • Direct broadcast satellite technology provides viewers with the ability to access television programming directly via satellite signals without needing cable lines. This allows for greater flexibility, particularly in rural areas where cable infrastructure may be limited. Viewers can enjoy a broader selection of channels and services with improved picture quality and additional features that enhance their overall viewing experience.
• Discuss the advantages and disadvantages of using direct broadcast satellite over cable television for consumers.
  • One major advantage of direct broadcast satellite is its extensive channel offerings and often higher-quality picture compared to cable television. Additionally, DBS can serve areas without reliable cable access. However, disadvantages include potential signal loss due to obstructions like trees or buildings, which can disrupt service. Furthermore, weather conditions may also affect signal strength, making reliability a concern during storms or heavy rain.
• Evaluate the impact of direct broadcast satellite technology on the competitive landscape of the television industry.
  • The emergence of direct broadcast satellite technology significantly disrupted the traditional cable television market by providing an alternative platform for content delivery. This competition led cable providers to innovate and improve their services to retain customers, resulting in better pricing and channel packages for viewers. Additionally, the rise of DBS encouraged diversification in content offerings and service features, fostering a more dynamic and consumer-driven television industry overall.

Related terms

Satellite Dish: A satellite dish is a parabolic antenna used to receive satellite signals for television or radio broadcasting.

Cable Television: Cable television is a system of delivering television programming to consumers through coaxial cables or fiber optics, in contrast to satellite delivery.

High-Definition Television (HDTV): High-definition television refers to television systems that provide a higher resolution and improved picture quality compared to standard-definition broadcasts.