CBS

Definition

CBS, or Columbia Broadcasting System, is one of the major television networks in the United States, known for its wide range of programming that includes news, sports, and entertainment. Founded in 1927, CBS has played a significant role in shaping network television by being home to many popular shows and a pioneer in television broadcasting technology. Its influence extends beyond mere programming; CBS has also contributed to the development of industry standards and practices that are integral to network television today.

5 Must Know Facts For Your Next Test

1. CBS was originally founded as a radio network before expanding into television and has since become one of the top three major networks in the U.S.
2. The network has produced iconic shows such as 'I Love Lucy', 'M*A*S*H', and 'Survivor', which have left lasting legacies in American pop culture.
3. CBS was a pioneer in television broadcasting technology, being among the first networks to use color broadcasting and digital transmission.
4. The CBS Evening News has been a cornerstone of American journalism since its inception, showcasing the network's commitment to news reporting.
5. CBS has diversified its offerings through streaming services like Paramount+ to adapt to changing viewing habits and competition from other media platforms.

Review Questions

• How did CBS contribute to the evolution of network television since its inception?
  • CBS has played a vital role in the evolution of network television by pioneering new technologies such as color broadcasting and being one of the first networks to embrace television as a medium for mass communication. The network’s ability to adapt its programming strategy over the decades, introducing iconic shows that appealed to diverse audiences, solidified its position as a leading player in the industry. Additionally, CBS's influence on broadcasting standards helped shape practices that are still followed by networks today.
• In what ways has CBS shaped American pop culture through its programming?
  • CBS has significantly shaped American pop culture through its creation of landmark shows like 'I Love Lucy', which revolutionized sitcom formats and introduced innovative production techniques. Programs like 'Survivor' transformed reality TV, influencing countless other shows. By consistently delivering high-quality entertainment that resonates with viewers across generations, CBS has not only defined cultural moments but also set trends within the television landscape that have had lasting impacts on how stories are told on screen.
• Evaluate the impact of CBS's transition into digital streaming on its traditional broadcasting model.
  • CBS's transition into digital streaming with services like Paramount+ reflects a strategic response to changing viewer habits and increased competition from streaming platforms. This shift allows CBS to reach younger audiences who prefer on-demand content while maintaining their traditional broadcasting roots. By integrating streaming with its existing model, CBS is able to provide diverse viewing options and engage with audiences across multiple platforms, ultimately reinforcing its brand presence and adapting to an evolving media landscape.

Related terms

Network Television: A type of television that distributes content nationally through a series of local affiliate stations, allowing for wide reach and coordinated programming.

Prime Time: The block of evening hours during which the highest number of viewers are watching television, typically from 8 PM to 11 PM, when major networks like CBS air their most popular shows.

Affiliate: A local station that is connected to a larger network like CBS, which airs the network's programming but also includes local content and advertisements.