key term - Amazon Prime Video

Definition

Amazon Prime Video is a streaming service offered by Amazon that allows subscribers to watch a wide variety of movies, TV shows, and original content over the internet. It is accessible through multiple devices, including smart TVs and other internet-connected devices, making it a versatile choice for entertainment consumption. Its integration with Amazon's ecosystem enhances its appeal, as users can access additional features such as rentals, purchases, and exclusive content.

5 Must Know Facts For Your Next Test

1. Amazon Prime Video was launched in 2006 and has since grown to include thousands of titles, including original series like 'The Marvelous Mrs. Maisel' and 'The Boys.'
2. The service is included with an Amazon Prime subscription, which also offers benefits like free shipping on Amazon purchases and access to other Prime services.
3. Users can rent or buy titles not included in the subscription library, expanding their viewing options beyond what's available through Prime Video.
4. Amazon Prime Video supports features like offline viewing, allowing users to download content for later access without an internet connection.
5. The platform has been recognized for its investment in original content, winning numerous awards and helping to reshape the landscape of television production and distribution.

Review Questions

• How does Amazon Prime Video leverage its integration with other Amazon services to enhance user experience?
  • Amazon Prime Video takes advantage of its integration with other Amazon services by offering users seamless access to their existing Amazon accounts, which allows for easy rentals and purchases of titles not included in the subscription. The service's tie-in with Amazon Prime also adds value by bundling various perks such as free shipping on products and access to music streaming. This interconnectedness encourages user retention by providing a more comprehensive entertainment ecosystem that caters to diverse viewing preferences.
• Discuss the impact of Amazon Prime Video's original programming on the streaming industry and viewer expectations.
  • Amazon Prime Video's investment in original programming has significantly impacted the streaming industry by raising the bar for quality and creativity in content creation. Shows like 'The Marvelous Mrs. Maisel' have not only garnered critical acclaim but also increased viewer expectations regarding the originality and production values of streaming content. This shift has led competitors to ramp up their own investments in original programming, intensifying the competition within the streaming space as viewers increasingly seek high-quality, unique content offerings.
• Evaluate how Amazon Prime Video's business model contributes to its success in a crowded streaming market.
  • Amazon Prime Video's business model successfully combines subscription-based access with transactional elements like rentals and purchases, giving it a competitive edge in a crowded streaming market. By being part of the broader Amazon Prime membership, it attracts users who are looking for value through bundled services. Additionally, its strategy of producing exclusive content alongside offering a vast library of third-party titles keeps audiences engaged. The flexibility to download content for offline viewing further enhances user satisfaction, ensuring that it remains relevant amidst fierce competition from other platforms.

Related terms

Streaming Media: Digital content delivered to viewers via the internet in real-time, allowing for on-demand viewing without the need for downloading.

SVOD (Subscription Video On Demand): A subscription-based service that allows users to access a library of video content for a recurring fee, exemplified by platforms like Amazon Prime Video.

Content Library: A collection of available titles that a streaming service offers to its subscribers, including movies, TV shows, and exclusive programming.