e/z selectivity refers to the preference for the formation of one stereoisomer over another in chemical reactions involving alkenes, specifically regarding their geometric configuration. The terms 'e' (from the German 'entgegen') and 'z' (from the German 'zusammen') indicate the relative positioning of substituents across a double bond. This selectivity is crucial in understanding the outcome of olefin metathesis, where the desired product often depends on whether an e or z configuration is achieved.