An activator is a protein that increases gene transcription by binding to an enhancer or promoter-proximal element. Activators facilitate the binding of RNA polymerase to the promoter, initiating transcription.
Repressor: A protein that inhibits gene transcription by binding to an operator or silencer region.
Operon: A cluster of genes under control of a single promoter and regulated together.
Enhancer: A DNA sequence that promotes transcription by serving as a binding site for activator proteins.