Blogs are online platforms that allow individuals or groups to share their thoughts, ideas, and experiences in a format that is often informal and conversational. They serve as a form of user-generated content where the author, or blogger, has the freedom to express opinions, report news, or provide insights on a variety of topics. This kind of content creation connects to a wider trend of prosumers—people who both produce and consume media—empowering users to engage actively in the media landscape rather than passively absorbing information.