Mass Media and Society
Transparency refers to the practice of openly and honestly sharing information with stakeholders, ensuring that the communication process is clear and accessible. This concept is vital in building trust and credibility, particularly in advertising, public relations, and mass media, where the audience must be able to understand the intent and source of the information presented to them. A transparent approach helps to mitigate misinformation, enhances accountability, and fosters a stronger relationship between organizations and their audiences.
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