Self-presentation

Definition

Self-presentation refers to the process by which individuals attempt to influence the perceptions others have of them, primarily through verbal and non-verbal communication. In a digital context, this involves curating online identities that reflect personal values and desired traits, often influenced by the platforms used and the audience being addressed.

5 Must Know Facts For Your Next Test

1. Self-presentation strategies can vary widely across different social media platforms, with some encouraging more curated and polished images than others.
2. The concept of self-presentation is closely linked to impression management, as individuals often tailor their online personas to create favorable impressions.
3. Individuals may engage in selective self-presentation by choosing which aspects of their lives to share online, often emphasizing positive experiences while minimizing negative ones.
4. In the digital age, self-presentation can significantly impact personal and professional opportunities, as employers often research candidates' online profiles before making hiring decisions.
5. The rise of influencers has changed the landscape of self-presentation, as these individuals build brands around their identities and lifestyles, affecting how others approach their own self-presentation online.

Review Questions

• How do individuals use self-presentation strategies on different social media platforms?
  • Individuals tailor their self-presentation strategies based on the unique characteristics and audience of each social media platform. For example, on Instagram, users might focus on visually appealing content that highlights their lifestyle, while on LinkedIn, they may emphasize professional achievements and skills. This adaptability showcases how users are aware of the expectations associated with each platform and strategically craft their online identities to align with those norms.
• Discuss the relationship between self-presentation and impression management in a digital context.
  • Self-presentation is a key component of impression management, where individuals consciously or unconsciously shape how they are perceived by others. In digital environments, this relationship is heightened as people curate their online profiles to project a specific image. For instance, someone may post certain photos or status updates to create an image of success or happiness, while strategically avoiding content that could lead to negative perceptions. This ongoing effort reflects the importance of managing impressions in an interconnected world.
• Evaluate the implications of self-presentation on personal identity in the digital age.
  • Self-presentation has profound implications for personal identity in the digital age. As individuals navigate multiple online spaces, they often construct fragmented identities that reflect various aspects of their lives tailored to specific audiences. This can lead to discrepancies between an individual's true self and their online persona, raising questions about authenticity. Furthermore, the pressure to maintain a curated image can affect mental health and self-esteem, highlighting the complex relationship between digital identities and real-life experiences.

Related terms

social media:

Online platforms that allow users to create, share, and exchange content and participate in social networking.

impression management: The conscious or subconscious process of controlling how one is perceived by others, often to maintain a positive image.

digital footprint:

The trail of data left by an individual's interactions with the digital world, including social media posts, website visits, and online purchases.