Strength of correlation refers to the degree to which two variables have a linear relationship with each other, measured by correlation coefficients that range from -1 to 1. A value close to 1 indicates a strong positive relationship, meaning as one variable increases, the other also increases, while a value close to -1 indicates a strong negative relationship, meaning as one variable increases, the other decreases. Values near 0 suggest little to no linear relationship between the variables.