News ticker

Definition

A news ticker is a scrolling display of news headlines and brief updates that continuously runs across the bottom or top of a broadcast screen in television and radio. This feature is crucial for delivering real-time news updates, allowing viewers or listeners to stay informed on breaking news stories without interrupting the main programming.

5 Must Know Facts For Your Next Test

1. News tickers originated in the late 20th century as a way to keep audiences updated on important events without disrupting programming.
2. They are commonly used during live broadcasts, especially for sports events, financial news, and breaking stories.
3. The speed of the ticker can vary depending on the urgency of the news being displayed and audience engagement needs.
4. Viewers can often see multiple stories displayed simultaneously, helping them to prioritize which headlines they want to follow.
5. News tickers can also include interactive elements, such as social media feeds or polls, enhancing viewer engagement.

Review Questions

• How do news tickers enhance the viewer experience during a broadcast?
  • News tickers enhance the viewer experience by providing real-time updates on significant events without interrupting the main content of the broadcast. This allows viewers to stay informed about multiple stories at once while still watching their program. By scrolling important headlines across the screen, news tickers keep audiences engaged and aware of breaking news that may be relevant to them.
• Evaluate the effectiveness of news tickers compared to traditional news reports in delivering urgent information.
  • News tickers are highly effective in delivering urgent information as they allow for continuous updates without disrupting the flow of regular programming. Unlike traditional news reports that may require full segments to convey a story, tickers can quickly present headlines and key points, making it easier for viewers to absorb information rapidly. This method is particularly useful during emergencies or breaking events when immediate communication is critical.
• Assess how the integration of technology into news tickers has influenced modern broadcasting practices.
  • The integration of technology into news tickers has significantly transformed modern broadcasting practices by enabling real-time updates from various sources, including social media and live feeds. This not only increases the speed at which information is disseminated but also allows broadcasters to customize content based on audience interests. As technology evolves, tickers are becoming more interactive, incorporating features like live polls and viewer feedback, which engage audiences further and create a more dynamic viewing experience.

Related terms

Chyron: A graphical overlay that displays information such as headlines, names, or other relevant data on a television screen during a broadcast.

Breaking News: Urgent news items that are reported as they happen, typically interrupting regular programming to convey the most current events.

Lower Third: A graphic overlay usually placed in the lower third of the screen, often used for names, titles, and additional information about a story.