Lead writing and types of leads

Definition

Lead writing refers to the process of crafting the opening sentence or sentences of a news article, designed to grab the reader's attention and provide a summary of the most important information. Different types of leads serve various purposes, from straightforward summaries to more creative approaches that set the tone for the entire story. Effective leads are essential for engaging readers and encouraging them to continue reading the article.

5 Must Know Facts For Your Next Test

1. The primary goal of a lead is to entice readers and summarize the story's main points in a concise manner.
2. There are various types of leads, including summary leads, feature leads, and question leads, each serving different purposes in storytelling.
3. An effective lead should include the 5 W's: who, what, when, where, and why, providing essential information at a glance.
4. Creative leads can use techniques like anecdotes or quotes to engage readers emotionally and create a connection to the story.
5. The length of a lead can vary depending on the type; while summary leads are often short and to the point, feature leads may be longer and more descriptive.

Review Questions

• How does an effective lead influence reader engagement in news articles?
  • An effective lead is crucial for capturing reader interest right from the start. By presenting key information in an engaging way, it encourages readers to continue exploring the article. If a lead is poorly written or fails to connect with its audience, it can result in decreased readership, as many will lose interest quickly.
• Compare and contrast summary leads and feature leads in terms of structure and purpose.
  • Summary leads aim to provide essential information quickly and clearly, focusing on delivering the main facts at the beginning. In contrast, feature leads adopt a narrative approach, often incorporating storytelling elements that may include characters or vivid descriptions. While summary leads prioritize clarity and brevity, feature leads seek to engage readers on an emotional level by offering a more immersive reading experience.
• Evaluate the effectiveness of different types of leads in various journalistic contexts. How might a journalist choose one over another based on story content?
  • Different types of leads can significantly impact how a story is received by its audience. A journalist might choose a summary lead for hard news stories that require quick dissemination of facts, ensuring that key information is highlighted immediately. Conversely, for human-interest pieces or features that benefit from emotional engagement, a journalist might opt for a creative or anecdotal lead to draw readers in and create a connection. The choice ultimately depends on the story’s content, target audience, and desired impact on readers.

Related terms

Inverted Pyramid:

A writing style where the most critical information is presented at the beginning of the article, followed by supporting details in descending order of importance.

Nut Graf: A paragraph that explains the main point or significance of a story, usually following the lead and providing context for the reader.

Feature Lead: A type of lead that uses a more narrative style to draw readers in, often focusing on a specific character or moment instead of just facts.