Financial modeling is the process of creating a numerical representation of a company's financial performance and future financial outcomes, often used for decision-making and valuation. This involves using historical data, assumptions, and forecasting techniques to estimate revenue, expenses, cash flow, and profitability, allowing stakeholders to assess the viability and risk of a business or investment. Financial modeling is crucial in business and economic journalism as it provides the analytical framework that helps journalists understand and report on financial data effectively.