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🎻intro to humanities review

CBS

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

CBS, or Columbia Broadcasting System, is one of the major television networks in the United States, known for producing and broadcasting a wide range of entertainment and news programming. Founded in 1927, CBS has played a significant role in shaping American television history and culture through its popular shows, innovative broadcasting techniques, and significant impact on both the television industry and audience consumption patterns.

5 Must Know Facts For Your Next Test

  1. CBS was originally founded as a radio network in 1927 before expanding into television in the late 1940s, becoming one of the first major networks to do so.
  2. The network is known for iconic shows such as 'I Love Lucy,' 'M*A*S*H,' 'The Big Bang Theory,' and 'Survivor,' which have greatly influenced American pop culture.
  3. CBS has consistently been a leader in news programming, with shows like '60 Minutes' and 'CBS Evening News' setting standards for journalism in broadcast media.
  4. The network has also embraced digital streaming platforms to adapt to changing viewing habits, launching CBS All Access (now Paramount+) to provide on-demand content.
  5. In terms of audience ratings, CBS has been one of the top-rated networks during various periods, particularly in primetime programming with a focus on drama and comedy series.

Review Questions

  • How did CBS contribute to the development of television as a medium in America?
    • CBS played a crucial role in the evolution of television by being one of the first major networks to broadcast a wide range of programming after World War II. Its introduction of popular shows like 'I Love Lucy' helped define sitcoms and establish standards for production quality and storytelling. Additionally, CBS's commitment to news programming set benchmarks for journalistic integrity in broadcast media, making it a vital player in both entertainment and information dissemination.
  • Discuss the significance of CBS's programming strategy in relation to audience engagement and ratings.
    • CBS has strategically focused on creating content that resonates with a broad demographic, particularly through its primetime lineup that features popular dramas and comedies. By prioritizing family-friendly content and diverse genres, CBS has managed to capture significant viewership and maintain strong ratings over the years. The network's ability to adapt its programming based on audience trends, such as incorporating reality TV, further showcases its responsiveness to viewer preferences.
  • Evaluate how CBS's transition into digital streaming reflects broader trends in media consumption.
    • CBS's transition into digital streaming with services like CBS All Access represents a broader shift in media consumption from traditional cable to on-demand viewing. This move not only allows CBS to reach younger audiences who prefer streaming over cable but also emphasizes the importance of flexibility and accessibility in today's media landscape. By offering both live TV and an extensive library of content on demand, CBS is strategically positioning itself to compete with other streaming giants while adapting to changing viewer habits.