Telepresence theory refers to the concept of creating a sense of being present in a virtual environment, allowing users to feel as if they are physically located in a different place through the use of technology. This theory emphasizes the immersive experiences that can be achieved through virtual reality and enhances user engagement by blurring the lines between the physical and digital worlds. By fostering an emotional connection with virtual environments, telepresence can impact how individuals interact with content and each other in those spaces.